How the evolution of AI is transforming the e-commerce industry

Artificial Intelligence has unleashed the power for e-commerce businesses to explore countless opportunities to dramatically improve customer experiences, generate new leads and better understand their customers. Businesses are continuing to evolve and are steadily incorporating Artificial Intelligence into their strategies – a prediction from Business Insider has suggested as much as 85% of customer interactions will be managed without a human by as soon as 2020. There are many innovative ways businesses are exploring the potential of AI – I've spent a little time researching the best uses so far. With the advancement in Natural Language Processing, and a huge improvement in a machines ability to understand human language including words and text, the technology is there for retailers to explore Virtual Agents/Assistants. The two most well-known and obvious examples would be the Amazon Alexa Echo – they have already begun to integrate and partner with SkyScanner for flights, Dominos for pizza delivery, JustEat for takeaway delivery and Uber to ask Alexa to request a taxi ride.