AI, Big Data And Ethics

Our work focused on how, in the coming age where big data and machine learning algorithms enable you to learn and infer stuff about individuals that are profoundly invasive, marketers – and companies in general – will need to openly explore where their ethical boundaries lay. Before we get into it, I have a confession: AI ethics makes my brain hurt. The issues and questions are that big. Never mind corporate behavior; people, governments, policies and global geopolitics will all evolve differently depending on how we answer those questions. My brain is hurting right now. But if you're a marketer planning to use AI, you're going to hurt a lot more than your brain if you don't start examining the ethical questions.