The accelerating evolution of call analytics: An interview with Mark Corley, SVP of Analytics at Marchex - Marchex

Mark was recently quoted by Greg Sterling of Search Engine Land in an article on the future of call analytics. Jana Baker: Mark, in the SEL article, How call tracking is becoming'conversational intelligence,' author Greg Sterling states that'marketers have only scratched the surface of what call analytics can do.' I'd like to explore what this means. Marchex has been a provider in the call tracking industry for over a decade, and has been a leader in this industry as it's evolved. Can you share your perspective on this point of view?