Marchex, an artificial intelligence-powered conversation intelligence company, has integrated with platforms from leading communication platform-as-a-service (CPaaS), unified communication-as-a-service (UCaaS), and contact center-as-a-service (CCaaS) providers. These integrations are available via Marchex Anywhere, a new integrations and applications hub. Using Marchex's AI-powered conversation intelligence services, sales; customer engagement; and marketing teams can do the following: "Marchex Anywhere brings our market-leading conversation intelligence services to a rapidly expanding universe of businesses looking to enhance their existing sales, customer engagement, marketing and communication platforms with the power of actionable insights from customer conversations," said Ryan Polley, Marchex's chief operating officer, in a statement. "This reflects Marchex's continued momentum in expanding our conversation intelligence technology and data in innovative and practical ways to deliver the outcomes that customers want." Marchex Zero Code Integrations provide direct data integrations with sales, customer engagement, and marketing platforms, such as Salesforce Sales Cloud, chat systems, Google Marketing Platform, and Adobe Experience Platform.

In spite of the hype around omnichannel customer journeys, many businesses regard the phone as their primary channel for converting leads, making appointments and bringing in new customers. As communication paths between brands and customers change, call intelligence has morphed into "conversational intelligence." Marchex, a conversational intelligence solution provider focused on solving marketing and sales challenges for businesses, has developed an adaptive approach to applying both analytics and elements of AI to help identify deep consumer intent and recover "lost sales" in order to boost business outcomes. In this free webinar (Tuesday, December 10th), Opus Research and Marchex discuss how conversational intelligence can drive better business outcomes that can be measured and validated to convert leads, increase close rates and associated revenue increases. Don't miss this opportunity to boost sales outcomes with conversational intelligence.

Mark was recently quoted by Greg Sterling of Search Engine Land in an article on the future of call analytics. Jana Baker: Mark, in the SEL article, How call tracking is becoming'conversational intelligence,' author Greg Sterling states that'marketers have only scratched the surface of what call analytics can do.' I'd like to explore what this means. Marchex has been a provider in the call tracking industry for over a decade, and has been a leader in this industry as it's evolved. Can you share your perspective on this point of view?

Marchex views AI Artificial Intelligence (AI) as the current super-trend in the tech industry, following in the footsteps of the PC (1990s), the Internet (2000) and mobile (2010). What happens over the next decade will transform the world in ways that some businesses may have only begun to consider. The role of mobile devices has flourished exponentially in the past decade and so has the amount of data that's being created. Billions of consumer devices are creating 20 billion messages between people and businesses every month (Social Media Today). Businesses are ingesting so much data that humans can't keep up.

Understanding how Artificial Intelligence (AI) applies to real-life business challenges can be elusive. The power of AI lies in its ability to glean relevant insights from huge datasets, such as call data, that just a few years ago, would have been impossible to process.

With the rise of artificial intelligence, it's very likely that robots will soon be replacing some U.S. jobs. According to a new Brookings Institution report, a quarter of U.S. jobs will be severely disrupted as artificial intelligence (AI) accelerates the automation of existing work. The report explains how roughly 36 million Americans hold jobs with high exposure to automation. However, many economists have found that AI and automation have an overall positive effect on the labor market. Matias Cortes, an assistant professor at York University, explains in this interview at the Warwick Economic Summit how these trends can create economic growth, reduce prices, and increase demand while also creating new jobs that make up for those that disappear.