Global Big Data Conference

#artificialintelligence 

My recent claim that fashion needs more imagination when it comes to using artificial intelligence has been unexpectedly answered by a project combining e-commerce data and artisanship. Not an obvious pairing, but the brainchild of passionate'dataphile' YOOX NET-A-PORTER GROUP Chairman and CEO, Federico Marchetti, and HRH The Prince of Wales, whose appreciation and support of artisanal craftsmanship (and dedication to safeguarding its future) is decades-long. Marchetti and the YOOX NET-A-PORTER team worked with The Prince's Foundation to create a unique year-long apprenticeship to cultivate the next generation of luxury fashion artisans, informed and guided by customer shopping data and AI analysis of millions of images of historically successful products. To breathe life into artisanship as a viable and attractive career option, underpinned by data that empowers it to deliver the right product, for the right customer on the right sales platform, crucially sustaining the artisans' craft methods and their livelihood. The Modern Artisan project brought together six designers from Milan's Politecnico Di Milano Fashion in Process (FiP) research laboratory and four apprentices undergoing certified training in small batch production and hand-craft skills at The Prince's Foundation, Dumfries House, Scotland.