What Life Insurance Agents Should Know About AI and Digital Analytics ThinkAdvisor

Artificial intelligence is here, and here to stay. Whether you realize it or not, you feel its impact through the marketing appeals you receive online or in the mail; in the placement, packaging, and pricing of items in a supermarket; and in a myriad of other ways. AI is also embedded in life insurance operations, helping agents match products with prospective clients with a precision that was previously unimaginable. It's understandable, however, that some life agents might be apprehensive about the growth of AI in a field that prides itself on providing thoughtful, individualized solutions to the unique situation of each household. Things will certainly change as AI advances in life insurance, but agents that embrace AI and the changes it brings will actually find themselves to be more valuable to the carriers and customers who rely on them.