Edelweiss improves cross-sell using machine learning on Amazon SageMaker

This post is co-written by Nikunj Agarwal, lead data scientist at Edelweiss Tokio Life Insurance. Edelweiss Tokio Life Insurance Company Ltd is a leading life insurance company in India. Its broad spectrum of offerings includes life insurance, health insurance, retirement policies, wealth enhancement schemes, education funding, and more. How are you being recommended a credit card based on your savings account behavior? How about a life insurance product when you buy car insurance, or a side dish when you order a main course on your food ordering app?