CMOs Share AI Implementation Successes and Challenges

CMOs had better get accustomed to implementing artificial intelligence (AI) or machine learning into their marketing toolkits. According to the CMO Survey (PDF) released earlier this year, CMOs said their marketing team's AI implementations were likely to almost triple over the next three years. Currently, CMOs averaged a 1.93 when asked to rate their AI implementations into marketing toolkits (1 Not at all; 7 very likely). But in the next three years they see those implementations at a 3.48. CMOs will have to cope with AI's impact on content generation, technology advances, regulations, misuses, challenges, effective use cases, and so on, according to Scott Liewehr, CEO of Digital Clarity Group.