OpenAI Should Stop Naming Its Creations After Products That Already Exist

From "cameo" to "io," OpenAI keeps trying to call its new and upcoming releases by names that resemble existing trademarks. In September, OpenAI launched a way for users to generate a digital likeness of themselves they could use to create personalized deepfake videos . This is one of the core features in Sora, OpenAI's app for sharing AI videos inside a TikTok-style feed. The self-deepfaking feature was called "cameo," and with that standout feature, Sora quickly rose to the top of Apple's iOS download charts. This feature name led to a trademark lawsuit with Cameo, the app where fans can pay celebrities to record personalized videos.