Designing Agentive Technology - Rosenfeld Media

How do you pronounce "agentive"? "Agentive" is a once-languishing adjective that is built on the word "agent," so I pronounce it emphasizing the first syllable, "A-jen-tiv." I like that this pronunciation points back to its root, which helps people suss out its meaning when they're hearing it for the first time. I've heard people stress the second syllable, as "uh-JEN-tiv," which rolls off the tongue just fine, but doesn't do much to help people's understanding. Did you invent this kind of technology?