Company that launched 2FA is pioneering AI for digital identity

Joe Burton, CEO of digital identity authentication company Telesign, spoke with TechRepublic about how the "fuzzy" realm between statistical analysis and artificial intelligence can fuel global, fast and accurate identity management. Telesign may have been instrumental in the development of two-factor authentication, but it has a marginal share of a market dominated by companies like Persona, OpenID, Okta, Duo Security and LastPass. Burton said the company is looking forward, with big plans to use new technologies and services powered by AI to set itself apart from competitors. A key approach since 2019 has been evolving its Communications Platform-as-a-Service leadership, dispensing with passwords and focusing on mobile numbers for identity verification, data modeling and customized communications. SEE: 1Password's Steve Won: Passwords will soon be past tense.