Demystifying AI for Business

In every prediction about the future of work, artificial intelligence appears pretty close to the top of technology trends for businesses to prepare for. Google and other technology giants are developing algorithms which can learn from human inputs, meaning that they can accelerate their learning in a particular area at an incredibly rapid rate. However, before diving into a new artificial intelligence strategy for business, it's worth taking a look at what the capabilities of AI actually are right now, because the media presents a confusing picture. The first type of AI is highly achievable, and probably shouldn't be called AI at all – it's just a good algorithm. More successful types of this AI are the'recommendation engines' – characterised by you-watched-this-movie so you-may-like-this-TV-show. These are extremely helpful for customer engagement, and bringing people personalised recommendations to make them come back to your product.