Christmas shopping with artificial intelligence

Every year before Christmas, consumers face similar dilemmas: what gifts to buy for their loved ones? Selection based on your own tastes can end in failure and returns of gifts. When trying to predict what their loved ones want to find under the Christmas tree, people now more often use new technologies, notes Dr. Artur Modliński from the Department of Management of the University of Lodz. These technologies are applications - artificial intelligence that predicts the hottest holiday trends with advanced algorithms. At the same time, shopping websites often use artificial intelligence to track the behaviour of Internet users; they observe what products they search for, what they most often click, what topics and categories they search for - and what they buy. "This artificial intelligence simply checks and learns how we act and what we are interested in" - he says.