The Interview: Ryan Fairclough, Briefcam

JA: Would you agree that there are tens of millions of CCTV cameras around the world delivering practically no return on investment? RF: Certainly, I'm not sure you can go as far as to say they have no return on investment but certainly they aren't being utilised to their fullest. By complementing the initial surveillance system investment with comprehensive video analytics, you transform the massive amounts of video data that normally goes untouched, into valuable insights for safety, security and operational efficiency. JA: Is it fair to say that these cameras have considerable potential when it comes to automating searches, reporting events? The better we can extract and manage events and data from cameras the more we can start to have great effect on not only the traditional safety and security applications but also expand to operational decision making, customer experience and the overall optimization of a physical space.