How AI taps data to make ecommerce more dynamic

This article is part of a VB special issue. Read the full series here: How Data Privacy Is Transforming Marketing. Product pricing plays a critical role for every product, especially in ecommerce. According to Shopify, global ecommerce sales are expected to total $5.7 trillion worldwide in 2022. However, determining the right price for your goods and services can be tricky and requires large volumes of data to be effective: Should you use static prices, monitor those of your rivals or mix the two?