Google debuts new AI shopping tools to compete with Amazon

The updates are largely aimed at providing consumers with more visual and experiential modes to shop. Simplified search-based shopping: US users can now search "shop" in combination with a given product (eg "shop office chairs"). In response, they'll be taken to a shoppable visual feed of products and also gain visibility into real inventory in stores near them. The feature is currently mobile-only, but will be available on desktop soon. Shoppable looks: When shopping for clothes on Google, users can now "shop the look" when they see an outfit they like.