Council Post: Luxury Fashion Meets Immersive Commerce: Luxury In The Metaverse Era

Dedrick Boyd is an international e-commerce strategist and the founder of TechSparq. In 2022, brands like Louis Vuitton, Burberry, Gucci and Nike showed that they were determined to be early adopters of the metaverse. Mark Zuckerberg's Meta is already pushing the concept with its Horizon Worlds, and Made.com has focused further on its online presence by allowing customers to visualize furniture in their homes with their smartphone cameras. Overall, we can look to the video game industry, which is light years ahead of other industries when it comes to selling digital upgrades. Using real and in-game currency, players can buy exclusive items to enhance their look, vehicle, housing or any other part of the experience.