How AI is Changing Content Marketing Today and in the Future

Artificial intelligence is already helping marketers succeed in a number of ways, from efficiently engaging website visitors via chatbots to conducting predictive analytics campaigns. We've asked some marketing experts, and they came up with four distinct, yet equally exciting ways that AI will change content marketing in 2019 and beyond. According to Peter Mikeal, Head of Marketing Strategy at NC.-based Small Footprint, AI will fundamentally change the landscape of marketing as we know it. "The age-old statement in marketing, "50 percent of our marketing efforts work, we just don't know which 50%", will become a fable of the past," he said. He noted that as AI matures it will eliminate many of the legacy marketing jobs that are task-oriented and will create new ones to manage the data and make swift pivots to increase lead generation and revenue.