'Have I been influenced, or is this actually me?' How personal taste fell out of fashion

'Have I been influenced, or is this actually me?' How personal taste fell out of fashion Our favourite music, clothes and books used to be markers of individuality - but the algorithm has made us all sheep. What music, films, clothes, art, books - anything, really - do you actually like? Do you find these questions more difficult to answer than you would have done 10 years ago? It has become impossible to ignore: personal taste has been seriously debased - if not completely destroyed - by technological advancement. We know the internet has radically altered the way we form our opinions and beliefs. Now we're waking up to another sobering truth: it has wrecked our capacity to form our own preferences. It used to go something like this. We experienced the outside world - including arts, culture and fashion - via a combination of community, geography, mass and specialist media, and serendipitous accidents.