How AI is changing SEO

SEO is a results business. So imagine if you have access to data that tells you precisely what you need to do in order to optimise your website and improve visibility in search engines. Well, you don't have to imagine, the technology is already available. Although AI SEO is still in its infant stages, in the next couple of years it will dominate how digital marketing companies develop SEO strategies. AI is already being used in digital marketing to gather data on ad targeting, determine the relevancy of content, identify customer segments for cross-selling, streamline marketing campaigns and analyse emotional values which have the most impact on a target audience.