Fashion brands are embracing robotics, from the runway to the point of sale – Glossy

During NYFW last week, Rag & Bone returned to the runway after a three-year break and, true to form, brought a technology twist to its show. The brand partnered with Microsoft to bring a giant robotic arm to its runway show, which captured 360-degree angles of the models and performers, and presented it to the audience in real-time on screens in the amphitheater. It used cutting-edge technology, but its incorporation served more as a marketing tactic for Rag & Bone -- and it's a strategy the brand has come to rely on. To debut the brand's Fall 2019 collection, Rag & Bone opted out of a runway show and instead hosted a dinner experience called "A Last Supper," where it used AI to capture guests in attendance on video. Though these stunts work to grab attention, where robotics is making an impact in fashion is behind the scenes. For example, many brands are currently using robotics to cut down fulfillment times in warehouses and speed up manufacturing, using robots to cut and sew fabrics at a faster-than-ever pace.