ARTIFICIAL INTELLIGENCE – PUTTING THE AI INTO AIR CARGO

Artificial intelligence (AI) has long been touted as the transformative technology that will usher in the next generation of the logistics industry. While AI is already established in consumer tech, demonstrated by the plethora of virtual assistants, just how does AI work and how might it benefit the airfreight industry? AI simulates the human intelligence process by using complex algorithms and computer systems to acquire information, reach conclusions and solve problems. To make this work, AI requires building block technologies including big data and analytics and the internet of things which have all become highly technical and specialised technologies in their own right. For logistics to work most efficiently, the entire supply chain needs to generate a rich stream of data which can then be collected, analysed and used to optimise productivity.