Why do enterprises outsource analytics?

There are a multitude of reasons why an organization might outsource the analysis of data they have already collected. Companies frequently partner with third-party providers to drive the speed and sophistication of their analytics insights and to connect these insights to action. Amaresh Tripathy, global business leader of analytics at Genpact, said his company has seen a significant uptick in demand for analytics outsourcing in the wake of COVID-19 challenges. "Increasingly, we see such relationships become strategic, where partners provide insights and take part in enabling the action as a result of those insights with digital tools and change management activities," Tripathy said. This often works as a center of expertise model, where the partner brings together a cross-functional team that combines business and technical skills with industry accelerators.