Brighterion Working Overtime To Prevent Fraud On Black Friday

It's getting to be a busy time for Brighterion, the fraud prevention engine at the heart of Worldwide and of Worldpay, the largest card acquirer in Europe. The company says there is a "huge business need for inexpensive, adaptable, real-time, cross-channel fraud detection and prevention solutions. However, most existing solutions are built on antiquated technologies such as business rules, neural networks, data mining and statistics. Decision trees are stagnant while fraud schemes continue to evolve." Its relationship with MasterCard began in 2004 when the card company, dissatisfied with its fraud prevention system for detecting too few frauds and creating too many false positives -- denying a purchase to a legitimate customer with a valid credit card -- invited software companies to show what they would do with two years of anonymized MasterCard data.