Do your homework first: Data, algorithms and human checkpoints

AI and other emerging technologies have the potential to create efficiencies, unlock valuable insights from data, transform customer experience and increase profitability. These opportunities are enticing, yet before diving in, it is essential that organisations fully understand the technology, how it will work in the context of their business and where the key risk areas lie. AI learns by analysing patterns and features in data. AI technology is therefore only as good as the data it has been trained on and it is important to ensure that the right data has been used. What constitutes the "right data" will depend in part on the context that the algorithm will be deployed in.