How Digital Marketers Are Leveraging AI Tools And Automation In Advertising

From chatbots shopping recommendations -- AI has impacted every user's life today For most users, the first experience of artificial intelligence (AI) was through chatbots that responded to questions with preset responses. From Indian Railways' saree-clad chatbot Disha, to Amazon and Flipkart's shopping assistants, to Instagram's algorithm-backed advertisements, dynamic pricing on Uber and Ola to restaurant recommendations on Zomato and Swiggy -- are all examples of AI use-cases in digital marketing. While that may be the most basic way that AI and natural language processing is being used in India for marketing and sales, these days technology has grown beyond just bots on websites. According to Sudeshna Datta, cofounder of Absolutdata, marketing is largely about enhancing user experience whether traditional or digital. And these days, artificial intelligence is helping digital marketers provide the customer experience that directly boosts retention and increases brand loyalty measurably.