Aarki Named Winner in 2020 Artificial Intelligence Excellence Awards

The Business Intelligence Group announced that Aarki was named a winner in its Artificial Intelligence Excellence Awards program. Aarki is a leading AI-enabled mobile marketing platform that helps companies grow and re-engage their mobile users, using machine learning (MI), big data, and engaging creative. Aarki is recognized for its advancement in prediction capabilities in mobile advertising. With their Pointwise Mutual Information (PMI) model, Aarki is able to effectively model Aarki-specific user conversion funnels while pre-training on non-attributed omnichannel event data. This allows for better calculation of the users' purchase probability and thus improving the return on investment (ROI) prediction and the install probability to decrease the cost per install (CPI).