The Business Intelligence Group announced that Aarki was named a winner in its Artificial Intelligence Excellence Awards program. Aarki is a leading AI-enabled mobile marketing platform that helps companies grow and re-engage their mobile users, using machine learning (MI), big data, and engaging creative. Aarki is recognized for its advancement in prediction capabilities in mobile advertising. With their Pointwise Mutual Information (PMI) model, Aarki is able to effectively model Aarki-specific user conversion funnels while pre-training on non-attributed omnichannel event data. This allows for better calculation of the users' purchase probability and thus improving the return on investment (ROI) prediction and the install probability to decrease the cost per install (CPI).

Specifically, Aarki has promoted Dr. Yumio Saneyoshi to senior vice president of product, and Mark Kalygulov to vice president of engineering. The company's proprietary mobile advertising platform - Aarki Encore - is widely recognized as the leading technology in the industry. About Mark Kalygulov Mark Kalygulov is the head of Aarki's diversely skilled engineering team. As vice president of engineering, Kalygulov will continue to grow Aarki's global infrastructure, expand the scale of existing projects and drive new technological initiatives.

Through a significant expansion of its technical bench, Aarki has further reinforced its commitment to achieving market differentiation through the use of advanced technology. Specifically, Aarki has promoted Dr. Yumio Saneyoshi to senior vice president of product, and Mark Kalygulov to vice president of engineering. The company's proprietary mobile advertising platform - Aarki Encore - is widely recognized as the leading technology in the industry. This platform has received fillip through the addition of Dr. Saneyoshi to Aarki's technical bench. Kalygulov heads the company's engineering team and has been responsible for developing its wide range of software solutions.