AI in Consumer Packaged Goods (CPG) - Current Applications

There are several companies claiming to offer AI solutions to consumer packaged goods (CPG) companies. AI solutions for business problems in the CPG industry appear to be less legitimate than we first thought. All of the companies discussed in this report employ relatively credentialed people in their C-suites, but their AI experience is generally lacking compared to other sectors we've covered (in terms of AI-related talent density, and experience actually using AI). The companies we examine in this report are older firms, who, unlike some of their startup competition, have no founding team members or C-level leadership with a strong background in AI. Many of the firms featured in this article, however, have hired experts in AI to run their AI practices and build AI-related products and services, but others have not hired any such experts to back up their claims of AI use. Fractal Analytics employs a Head of Artificial Intelligence with a PhD in Computational Neuroscience and Machine Learning that he earned from Caltech in 2007.