Why Alexa is a big deal? – Ravi Katragadda – Medium

The little Echo Dot sitting calmly next to my bed never ceases to surprise the futurist in me. I use it for mundane daily tasks like setting alarms and not so mundane tasks like ten minute meditations and listening to the sounds of a babbling brook while easing in to a deep sleep. Its a very interesting product and I wanted to dig deeper and analyze its strategic value to Amazon and explore how transformative it could be to our daily lives. In this essay I hope to present my analysis with some facts, assumptions and hypotheses. To understand why Alexa is such a big deal its important for us to dive deep in to Amazon's core revenue drivers and its overall business model.