Avito Demand Prediction

In e-commerce, combinations of tiny, nuanced details of the product can build a massive difference in increasing the interest of a user to purchase a product or services. This leads to a problem in analyzing the demand of the product that the seller wants to sell. Avito is the most popular classifieds site in Russia and is the second biggest classifieds site in the world after Craigslist. The dataset provided for this case study has been created by the Avito's team itself and has various categorical features such as advertisement id, advertisement title, advertisement description, advertisement image, item_id, user_id, etc with deal_probablity as the target variable. Here the deal probability is the continuous variable which ranges from 0 to 1. Zeros indicate the least probabilities of the item to be purchased and 1 indicates the highest probabilities of the item to be purchased.