Southwest Airlines Automates Some Job Recruiting Tasks as Air Travel Takes Off

The Morning Download delivers daily insights and news on business technology from the CIO Journal team. Southwest has about 2,000 open positions, ranging from flight attendants to gate agents, Mr. Muccio said. It historically has taken between 35 and 45 days for the company to make a contingent offer after posting a job, he said, but he wants to cut that in half with the help of tools that can automate routine recruiting tasks. The airline uses a software platform from Phenom People Inc. to help manage its recruiting. The software powers the Southwest careers site, and it uses artificial intelligence to tailor job postings and messaging to potential candidates.