Marketing Automation and Artificial Intelligence: How AI Helps Automate Marketing [Infographics]

Marketing automation aims to help Marketing and Sales coordinate and streamline time-consuming tasks. No wonder 75% of marketers say they use at least one type of marketing automation tool, according to Social Media Today's "The State of Marketing Automation" study. Marketing automation tools help marketers with a growing number of tasks--from scheduling social media posts to email marketing, text messaging, employing chatbots, and much more. And now, with the insertion of artificial intelligence (AI) and machine-learning (ML) into the automation process, not only rote tasks but also more complex ones that, until now, required immediate human discernment and judgment--such as analysis, customization, and personalization--can be automated. Two infographics from UK-based Market Inspector--provider of a service that allows businesses to compare quotes and offers from a range of suppliers--summarize the usage and benefits of automation and lay out how AI can boost B2B marketing automation.