How AI and ML are transforming digital marketing together

Artificial Intelligence or AI, is having a huge say in how digital marketing is being done these days. It is the latest go-to technology for every successful and aspiring digital marketing agency. Its addition to digital marketing seems to have opened up a new dimension with business owners delivering the customer experiences of a lifetime and buyers too revelling in it. Never before has marketing interaction been so fruitful, data been so easy to analyse and product promotion been so enjoyable. With consumers getting to see their virtual selves in front of them, the consumer-seller relationship is being redefined, all thanks to the use of artificial intelligence.