Fashion brand Guess employs Alibaba AI tool in New Retail concept

E-commerce giant Alibaba Group Holding and lifestyle brand Guess on Wednesday showed off a new artificial intelligence driven concept for future fashion stores, as retailers incorporate technology into offline shopping to improve customer experience and drive sales. A concept store showing off Alibaba's FashionAI technology has been set up on the campus grounds of Hong Kong Polytechnic University, will be open to the public from July 5 to July 7. Users check in to the store with their mobile Taobao QR code and all the items displayed in-store come with corresponding Taobao product listings, so that users can add the items they would like to purchase directly to their Taobao cart. Within the store, each item, whether it's a dress or a pair of heels, comes with an RFID tag. When a customer picks up a product, the smart mirror closest to the user registers the tag and displays an image of the item as well as the product details on the screen. The smart mirror can also provide mix and match suggestions for items in the store and styling suggestions based on previous purchases made by the user.