The Insanely Popular Chinese News App That You've Never Heard Of

Inside the offices of Toutiao, it's hard to tell you're just outside of Beijing and not in the heart of Silicon Valley. The walls are decorated with stylish graffiti, and there are all the usual perks: a game room, a gym, and a sumptuous cafeteria. But Toutiao doesn't only look the part. The company makes an insanely popular Chinese news aggregation app called Toutiao (meaning "headlines"). Toutiao boasts some 700 million users in China, with more than 68 million active daily users.