AI and Machine Learning Will Change UX Research & Design

AI and Machine Learning Will Change UX Research & Design- During our Q and A session at the June Virtual UX Conference, an attendee asked Jakob Nielsen if and how artificial intelligence and machine learning might affect UX research and design. Here's what Jakob had to say. Well, I think that there are two angles to that and the first angle is that the user interface will employ more artificial intelligence than it did in the past and that will also therefore change what UX people have to do. We did a study recently in China of how you pay by smile. "So I got my croissant paid for" it was one of our test users and they didn't quite understand how it was doing it. So even though face recognition is a great technology, right?