Generative AI, online platforms and compensation for content: the need for a new framework

The emergence of generative artificial intelligence has put the issue of compensation for content producers back on the table. Generative AI offers undeniable benefits but raises familiar fears tied to disruptive technologies. Legal battles are already emerging worldwide, with intellectual property owners and AI developers clashing over rights. Alongside these legal and ethical concerns lies the economic question: how should revenues generated by AI be fairly distributed? Individual contributions to AI-generated outputs are often too complex to quantify, making it difficult to apply the principle of proportional remuneration, which holds that payment for an individual work is tied to the revenue it generates.