Getting Started with Machine Learning: 3 Things Marketers Need to Know

The buzz surrounding machine learning and artificial intelligence (AI) in the consumer world has rapidly bled over into the enterprise. Much of this hype stems from the new consumer trends that hint at the possibilities of AI, such as self-driving cars and intelligent voice-first products like Amazon's Alexa and Apple's Siri. At the same time, mainstream cloud adoption and ever-increasing computing power in the form of new solutions like Google Spanner are accelerating the development, accuracy and speed of AI's underlying foundations, from data availability and spam detection, to machine learning, predictive analytics and natural language processing. So it should come as no surprise that sales and marketing leaders are questioning what all this means for their departments and companies. At a basic level, AI is about replacing human function with computers.