Getting Your Head Around Google's RankBrain

Recently, the Google RankBrain system has started to garner quite the buzz within the SEO community -- but to a large degree, it's not entirely being understood. We've even had some somewhat link-baity post titles that didn't help things either. And of course, Google didn't do itself any favors including the word "rank" in the name. So, let's start with a statement by Google's Gary Illyes: " Lemme try one last time: Rankbrain lets us understand queries better. No affect on crawling nor indexing or replace anything in ranking" – via Twitter The core, from what we understand, is more about better assessment of queries and the classifications therein.