Business air travel truly embracing personalisation

Hans Christian Andersen once said, "to travel is to live". He may not have had business class travellers in mind, but if you live your life travelling for work that life is set to improve, radically. In future, when it comes to business class, there won't just be options to consider, you'll enjoy a personalised experience based on price, convenience and comfort. Within the next five years, business travel is predicted to show such rapid growth it will be worth £1.3 trillion to the global economy, up from £1 trillion in 2017, according to Allied Market Research. "The business travel audience for an airline is super high value and that's why they're all challenging their business models to see who can win in this race," explains Randel Darby, chief executive of luggage concierge service AirPortr.