Uber kickstarts its second redesign in 3 years with an all-new font

Uber has undergone its second rebrand in three years in an attempt to dispel its'hyper masculine' reputation. As well as a specially commissioned font - dubbed Uber Move - the redesign includes new logos for the ride sharing app and its food delivery service. The changes will begin to roll out this week, with the app logos already updated for many users. Uber has undergone its second rebrand in three years in an attempt to dispel its'hyper masculine' reputation. Uber began life as a black car service for 100 friends in San Francisco.