Global Big Data Conference

Companies developing artificial intelligence (AI)-powered marketing tools typically claim that their solutions drive strategic decision-making better than software without an algorithmic component. But -- as is often the case -- the reality is more complicated. AI learns to make predictions from large amounts of high-quality data, and so can be hamstrung (e.g., make mistakes) if that data is not available. The complex nature of marketing stacks, which sprawl across disparate, disconnected systems, can put up logistical roadblocks to implementation. Brew, a Tel Aviv, Israel-based strategic marketing platform, claims its approach is different from the rest in that it's more holistic.