Text Analytics: 'Mangalyaan' as Seen on Twitter

Social media and interplanetary mission -- what do they have in common? Well, they have in common the Mars Orbiter Mission, also known as'Mangalyaan'. It was launched on 5th November by the Indian Space Research Organization (ISRO). It generated a lot of interest across the globe among millions of people on Social Media networks. In this blog, we analyze how Twitterati reacted to this news. Asia was by far the most interested in the subject, covering 74% of all the tweets on'Mangalyaan'.