Blockchain and AI are set to reboot digital marketing

Blockchain and artificial intelligence are two technologies that have the potential to disrupt the digital marketing industry. Often misunderstood, they can easily be labelled as overhyped buzzwords that won't really have an impact until far into our future. However, with the increasingly rapid adoption of new technologies the world has seen over the last few decades, these technologies may have an impact sooner than most realise. Blockchain technology has the potential to fundamentally disrupt the industry through increased trust, transparency and a fair exchange of value within the web ecosystem. AI on the other hand has the potential to automate a large set of human tasks in the industry such as identifying target audiences, creating content and even finding the right influencer for your brand. The digital marketing industry is currently facing an enormous trust issue.