The Role of AI in Account Based Marketing

I met Aman Naimat, Senior Vice President of Technology at Demandbase at their headquarters in San Francisco on my recent visit to California for Social Media Strategies Summit. Aman is working on leveraging the latest developments in Artificial Intelligence (AI) and data science for marketing and sales platforms. On this podcast, episode 150, Aman and I discuss how AI functions in account-based marketing (ABM). Before working with Demandbase Aman was previously founder and CTO of Spiderbook, a data-driven sales engine for account-based targeting. Aman has been building CRM systems since he was 19 and was the architect for the Oracle CRM Applications.