This AI Deepfakes Reality In The Name Of Privacy

In an era of deepfakes for fun and deepfakes for deception, we now have deepfakes for privacy. And just like all the other deepfakes, this one raises challenging moral and ethical questions. The deepfake technology I'm taking about is from a Berlin-based startup called Brighter AI, which provides privacy solutions for an increasingly surveilled world: license plate blurring and face blurring so companies with cameras can comply with European privacy laws, especially GDPR. Now, the company is launching a new product, ProtectPhoto, which anonymizes faces in pictures in an entirely different way. "We extract the original faces and replace them with new faces that are non-trackable to the original one," Brighter AI CEO Marian Glaeser told me in a recent episode of the TechFirst podcast.