Rise of the Machine: AI Will Change CRM and How You Engage Your Customers Forever

For many years, computers could play mathematical games like chess and the sheer computing horsepower was the key to their success. Last year, for the first time ever, a computer was able to play the complex board game of Go and win! "AlphaGo", the artificially intelligent player developed by Google, won the game by defying millennia of human instinct and intellect. What is most interesting about this is that it was not preprogrammed to play Go: rather, it learned using a general-purpose algorithm which allowed it to interpret the game's patterns and came up with entirely new ways of approaching the game that originated in China more than two thousand years ago. Clearly, machine learning and the larger world of artificial intelligence (AI) are no longer the stuff of science fiction. They're here–and many businesses are already taking advantage.