If ChatGPT Can Disrupt Google In 2023, What About Your Company?

"How did you go bankrupt?" "Two ways," answered Mike, "Gradually, then suddenly." The very same story describes how major industry disruption usually happens--gradually, and then suddenly. For board members and other industry leaders, being on the right side of such disruption typically requires looking years ahead. But with the release of ChatGPT in November, 2022, OpenAI "suddenly" and shockingly threatened to overthrow Google's hitherto total dominance of internet search.