Augmented Intelligence, NOT Artificial Intelligence! - Social Business Spotlight Blog

As the World Economic Forum unraveled last week in Davos, Switzerland, many leaders highlighted areas of future growth and how to shape the global economy – to promote an economy that will only serve to help improve our lives. Ginni Rometty, CEO of IBM, was also there discussing how IBM can contribute to this starting with artificial intelligence – or augmented intelligence/cognitive as we say at IBM. Why does IBM choose to use "augmented intelligence" or "cognitive" over "artificial intelligence"? What we've witnessed during each of these stages is some form of mechanics or machinery developed to augment our performance, thereby improving our outcome. Automotive – The assembly line was created to help workers produce more cars and simultaneously made the car more affordable to the masses. Communication – telephone / telex / fax – Gives one the ability to transfer information faster rather than having a messenger or a trained bird fly there.